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Case Study

New Photo Sharing Platform Launches with Marquee Backers

Peep Secures $2.4 Million Seed Round from Ellington Capital, General Atlantic Director, and Former Microsoft Executive; Pandora CRO to Join Advisory Board 

Norwalk, CT – August 5, 2014

Peep, an app that provides users with a new and better way to share photos from their smart phones, announced today that it has completed a $2.4 million seed round led by Ellington Capital and private investors. The latter include; Bill Grabe, Advisory Director at General Atlantic; Bob Jones, Chief Operating Officer at Peep and a former Microsoft Executive; Scott Jamison, CEO of Jornata; and Chuck Tannen, an early investor in Priceline and former President of Target Communications Corp. The company also announced that its app is now in beta, with general availability expected by the end of the summer. The app is free, and will be initially available on iOS.

“Just like GroupMe has done for group texting, Peep will make sharing photos with select groups quick, private, easy, and great fun. Not only are we starting this company with the goal of making photos truly sharable, but we’re doing it with a team that knows how to build a social platform with the ability to scale.” -Scott Howard, Founder and CEO of Peep

Peep is designed to allow groups, large or small, to share their photos with anyone else in real time and without any extra steps. Rather than publish photos to a stream with followers —the current solution offered by Facebook, Instagram, and others —Peep will facilitate an easy, quick, and truly social exchange by allowing groups to upload photos to a shared gallery, called a Peep. A Peep can also be created and used at events—a rock concert, a wedding, or a party— or just with groups of friends or family anywhere. These shared galleries can be accessed with the permission of their organizers, or kept private.   

“Just like GroupMe has done for group texting, Peep will make sharing photos with select groups quick, private, easy, and great fun,” said Scott Howard, founder and CEO of Peep.  “Not only are we starting this company with the goal of making photos truly sharable, but we’re doing it with a team that knows how to build a social platform with the ability to scale.”

Peep stores photos and utilizes several key technologies to power its new and refined method of social photo sharing. Peep’s proprietary technology includes numerous ways to start a hassle-free photo sharing experience, control access to events and photos, facilitate real-time photo sharing and gallery views, as well as predict content that the user will find relevant. Peep has developed a patent portfolio that includes several pending applications, with more in the pipeline.

“Everyone involved is excited by Peep’s potential,” said Bob Jones, Chief Operating Officer of Peep. “The fact that the seed round is oversubscribed is a testament to that enthusiasm.”

True to Peep’s spirit of innovation, the company’s founders have partnered with BlueMetal Architects,  designers and architects of Modern Applications for leading Fortune 500 companies and Massachusetts Interactive Technology Exchange (MITX) 2014 What’s Next Award Finalists for Best Product UX, to create a platform design that enhances both security and scalability. This is a creative, new approach to app design, in which a seasoned executive team partners with experienced software architects to create a solution that is built for growth out of the gate.

According to Mary Meeker of Kleiner Perkins Caufield Byers (KPCB), over 1.8 billion photos are uploaded and shared every day, up from approximately 300 million photos a day in 2012.

Peep also announced that founder and CEO Scott Howard, Chief Operating Officer Bob Jones, Product Manager Scott Jamison, Bill Grabe Advisory Director at General Atlantic, John Trimble, Chief Revenue Officer at Pandora, and Liam Spaeth, CEO and Chairman of BlueMetal Architects, have joined its advisory board.  Former Unilever director Paul DiPrato will serve as CMO, and Mark Fernberg, a former Sony and TV Guide Executive will serve as CFO.


About Peep

Peep is a real-time photo-sharing platform that lets groups see and save all their photos whether they are together at the same event or apart. Easy, instant, and insanely fun, Peep lets you choose who has access to your photo stream, and gives you the kinds of social networking functions that let you share whatever you want with whomever you want without having to take any unnecessary and cumbersome steps. Peep is based in Norwalk, CT, which is cooler than you’d think, and were founded by a group of technology veterans and up-and-coming entrepreneurs with a $2.4 million round of founding. Visit us online at Peep.com. Peep: Our Photos, Together.

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